Todo entra por los ojos.
Everything enters through the eyes
I believe art direction is too fluid to be locked into a single category. Instead, I believe in sharing and expressing feelings, creating a censorial trance resulting in an engaging experience that, without a single word, can successfully communicate entire stories.
Ultimately, a proficient art director is a strategic thinker and problem solver, able to balance the creative demands of a project with the business goals of their client or organization. They have a passion for design and creativity and are always striving to push the boundaries of what is possible.
Adidas Originals en el
Festival Verde.
(Originals in the Green Music Fest)
The lack of budget was the challenge we faced with the adidas original's VIP section at the Festival Verde (Green Music Festival). However, we created a DIY marketing activation where the attendees would get to build their environment using recycled materials and artistic tools provided by us. Needless to say, the event was terrific.
#zxflux Reinterpretá tu ciudad:
(#zxflux - redesign your city).
Redesign your city was a collective for an artist to express and share their own unique view of their city to support and promote local, underground artists from all walks of life. All this using as our poster shoe #zxflux(_Name of city_). Though out the Central and South American region.
Reebok classic retro is hip night:
(Reebok classic Retro is hip Party)
Reebok Classic is an homage to the 80 and 90s fashion trends and reebok's classic style. This was a night where anything goes; we accepted and integrated this new hip trend: Retro, creating a discernible link between then and now.
adidas tienda móvil.
(adidas popstore Panama)
The Pop-Up store was designed to satisfy, in real-time, consumer spontaneity, to be a part of a new unique shopping experience that fulfilled their desire for acceptance and inclusion. Even though this was a global project, it was essential to adopt this design for its local market and its specific needs.
Diseño interior
de tiendas.
(Interior design of adidas orignals stores).
Working for adidas was by no means a job I can take personal credit for. It was more of a gear position; where it was more about translating a voice into a new language, and by language, I don't mean literally, I mean a new culture, architecture, mentality, and yes, even history, carrying the same message from Germany all the way from the pirate lands of Panama City.