top of page

Toma algo simple y hazlo monumental.

Take something simple and transform in to something monumental

Un vistazo dentro de la fábrica Movil

A look inside the cookie  truck

The mobile factory was an old truck lying in the back of the cookie factory's warehouse. Having the structure reduced cost immensely for this project. I transformed it with my team into a brilliant tool for consumer insight and a fantastic experience for children in public schools around the country.

This is a perfect example of how you can take what a company can consider "garbage" and turn it into a company's icon. You have to look with your imagination.

20398150_1930259007260192_21307260514106

La idea espontanea con mucho color

A spontaneous idea filled with color

fab (3).jpg

(Front of the truck)

fab (4).jpg

We visited 13 public schools around the country with over 2000 children between the ages of 5 to 8. This truck is currently still available for school parties and pro-Bono activities. We have been able to turn this truck into a symbol of our Sandwich line, a tool to test newer, riskier flavors, and an experience to reconnect with our young audience by continuing to tour up to this date with the capacity of serving 600 children at a time.

ac3780_83e7124d926743279de6a421df56da87.

El corazón de la fábrica.

The heart of the cookie truck

fab (2)_edited.jpg
CSfdfOZVAAAFpoq_edited.jpg
CnhNoBDW8AAwROf_edited.jpg
bottom of page